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CHOOSE A COLLECTION

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Color Trends 2025

Discover the beauty of undertones and their potential in design. This palette transitions gracefully, bringing warmth, comfort, and ease to any room or entire home.

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Color Trends 2024

The Color Trends 2024 palette is inspired by unexpected and infinitely magical moments where travel offers us moments filled with a thousand colors.

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Aura® Color Stories®

Available only in Aura® Interior paints, these 240 colors exhibit an accentuated response to different lighting conditions.

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Most Popular Paint Colors

Livability. Flexibility. Universality. These are just a few of the essentials that make a Benjamin Moore paint popular–and beloved. We’ve included both most popular and best-selling colors for you to explore. Which one inspires you?

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Pink Paint

Get ideas on how to use pink paint colors and give your home a pop of color from the experts at Benjamin Moore

Rule 60-30-10

The 60-30-10 rule is a design strategy that involves three color ratios: 60 percent of your room should be dominated by one neutral color, 30 percent should be a secondary color, and finally 10 percent should be accent colors.

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